What your saying is basically whether I'm on wifi at home or vzw on my phone I'm using the same provider then make the limits similar regardless.
VZW was paying Comcast $3.30 a few years ago per subscriber according to an article I saw a while back. Comcast's retail non-promo/non-bundled 20mbps service is @ $50/mo. Do you need the rest spelled out for you?
VZW is not in the business of providing handouts to customers. They deliver quality service and charge a fair price. If someone else provided better value - if VZW didn't "take care of their customers" - they wouldn't be as successful as they are.
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