Their greed and thirst for totalitarian control screwed them. They could have what they want right now. Everyone would have iPhones, the 160k Android devices being activated every day would be iPhones.
That isn't entirely true. If Apple didn't demand the total control that they do, the iPhone wouldn't be nearly as popular today as it is. You think AT&T would have marketed this ONE device to control the success of their company? Apple has always had great control over their brand which was smart. And up until now Apple didn't have any real competition, so they had no problem controlling their brand.
Apple having total control is good and bad. Its good because you know the apps that you install will work and not conflict or cause problems on your device. The negative to total control is it can limit or inhibit ideas that could make the product better.
Android is open but we have all experience a few bad apps, or appd that conflict with one another. The benefit of android is the open competition, the negatives are some bad apps.
Apple's brand is a product that works and does its job. Android's brand started out and will continue to be the "anti-apple". It allows you to do what apple does not allow.
Its a touchy situation that has been brought up before. But would android benefit from a better app market, yes it would but some feel if you start putting restrictions then you become more like apple.
Being open means the owner have to pay more attention and know more about the device. When I had an iphone I did not have to remove every app and figure out which app was making my phone not work properly. But at the same time alot of the apple apps were cop cat apps.
Its what the owner wants. Some owners would rather have restrictions and having a piece of mind knowing everything in the app market is safe, may be stupid, but its safe. Others prefer to allow an open market that brings competition to the market. If the app causes adverse effects the word will get out and the app will get a poor rating.
Apps like Sholesmod updater, Rom manager, root explorer, wifi tethering, pdanet, easy tether, root helper, and more would never get in the apple market. But we have those apps despite how vzw, or moto may feel about it.