No its not subjective .. in my opinion (hehe i added that as a zing lol)
Some millionaires drive Toyota Corollas. Is it because they are cheap? Sure maybe. But there are some that just buy that car because they dont NEED such an amazing vehicle. The Toyota goes from pointA to pointB ... thats all they need, and they are happy with that. But you wont hear any one of them say their Toyota is "better" than a Mercedes. They just dont need it. But the point of my rant/post is that at least they admit the other car is "Better"!
In comparison, some people dont need to change home screens, or have fast browsing, or a replaceable battery, or navi, or whatever else ... so they go with the simpler version, the iPhone. But then rave that the iPhone is the better device??