Okay FoxKat, deliver. What card, bank or program gives the gas rewards. I'm jumping on it. I paid $2.649 for regular at Costco in Syracuse last week. Costco is usually about 20¢/gal less than other Syracuse gas stations.
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@TisMyDroid , what I want you to do is go and Google search for "manufactured spending". There you look for Forums that deal with Gas Rewards, credit cards, bonus cards or gift cards transactions that generate everything from gas rewards to frequent flyer miles to hotel stays to complete vacations to a myriad of products and all kinds of other rewards. There's a whole world out there of people who are devoted to using credit cards and debit cards and gift cards as a means to generate additional revenue and other benefits. You'd be shocked at how much money and other products these people are able to amass through simply flushing funds through a system.
You see from a corporate standpoint, revenue is key and dictates the value of a company so moving money through a company is actually more important in some cases than showing a profit. The more money they move through a company the more valuable it appears as in respect to Revenue. This in turn increases the stock price and makes it more appealing on the market. That then obviously in turn generates more assets for the corporation as they sell stock themselves. The effect can be quite dramatic, from a corporate standpoint. Of course, Visa is also allowing the supermarket to collect at least a part of the activation fee of $5 and 95 cents for each card, so there is some built in profit in the system for visa to provide to the Giant Food stores.
There are of course a ton of other gift cards that food stores sell which have no fee or activation at all. Many are for retail establishments such as Best Buy, Carrabba's, amazon.com, Lowes and Home Depot for instance. They are also participate at one time or another in these rewards from bonus points as per the circular that's produced weekly from the supermarket, so for instance this week it might be that Lowe's, Best Buy's, Toys R Us and Carrabba's all get the double rewards points.
The process with Giant Rewards and the Visa gift cards is that you buy the Visa gift cards when the Giant store is offering two, three, or even 4 or 5 times bonus rewards. Although you can of course buy them even without the extra rewards multiplier but it makes it less profitable from your standpoint. Then you take those gift cards and use them for everything from paying your bills to turning them back into cash by way of depositing them into account that will allow you to do so such as the American Express Bluebird account, or going in buying money orders at Walmart with them and then depositing the money orders back into your checking account. It cost you maybe 70 cents for a money order for $1000 and you put the money right back in your account and next day its there ready to be used again.
Obviously Giant food stores in my area ( and the parent company Martins), are doing the program, there is also Weis markets that does it and they actually have double rewards points all the time so for people who are near Weis markets it's an obvious in immediate advantage to doing the program with the gift cards because for every five hundred dollars you spend you effectively get a thousand points ( though they go with hundreds rather than thousands, so where Giant with 3000 points buys me 25 gallons at Weis 300 points buys me 25 gallons).
Other supermarket and gas station conglomerates are doing this, but I have to bet it happens all over the place just from the fact that giant and Weis and Martins and I think even Pickwick for another company similar to that in name also does it that I'm familiar with. For instance, I just googled Gas rewards programs, and came up with Safeway also offering a maximum of $1 per gallon discount through their gas rewards program. Now don't get me wrong, $1 isn't too bad but giant is actually letting you to get all of the gas for free, so there is no limit to the discount per gallon at the pump. I believe Weis is also unlimited at the pump. There may be other programs that are unlimited and obviously there are other programs that have potentially any variance of limits.
People they ask, why does VISA participate? What do they have to gain from it? Well the fact is obviously they get transaction fees when the card is used, but also just like we discussed with the supermarkets, flushing money through the Visa card system also makes Visa are more valuable company from the perspective of Revenue as well, so its a win win win for all three sides that being the market the Visa card company and the end user in this case you and I.