To be honest, the unlimited data is the only reason why we have stuck with VZW. When the contract on my wife's R2 unit expires in December, she is most likely switching to a pay-as-you-go phone. Once the contract on my Razr expires, I'm moving to a different (as of yet, undetermined) company. I, for one, am sick of the rising costs for less value, the lies regarding software updates and hardware, their proprietary network, and the crummy selection of locked-down phones. To make matters worse, they have dropped all of their loyalty rewards, and there is now no incentive to stay with them. I refuse to be locked into another 2 years of it.