. . .Suffice to say that for some the choice of a mobile phone o/s is a defining feature of one's character. Odd but true.
I read an article the other day that saidt brand loyalty might serve some of the same needs in peoples lives as religion.
Brand Loyalty an Expression of Self-Worth, Just Like Religion
If true, and this is only a couple studies and some speculation, it goes far to explain the current Android vs. Apple warfare. They have the two highest customer loyalty ratings in the market.
And now that I've offended 90% {alert: made up statistic} of the forum, I shall duck and run for cover.