You know, after researching the history of UDP and plans in general, I've seen that Verizon has worked hard to increase plan limits while reducing costs. I know that's going to create a strong response from some, but the numbers don't lie. Today you can get 100GB of data at speeds that are 1000 times faster than 3G and the cost is less than 1/3 of what a comparable plan would have been in 2009. Most everything in life we buy gets more expensive over time, but the cost of data, both in transmission and storage has dropped precipitously over the last 2 decades, and will likely continue the downward slide for the foreseeable future.