Completely agree, the reason that unlimited data might not be sustainable is because they put very little to no money towards the back-end of their network. They upgrade their towers yes, but the lines going from their towers aren't. It takes money to upgrade their network and they aren't willing to shell out the money vs the investors figures. If 96% of their network is covered in people who only use 2GB or less of data, what would change if they had kept unlimited plans? Oh that's right.. nothing except their pocketbooks. The share everything plan is actually more expensive for me then my unlimited plan. So going from unlimited data to 2GB of data costs me more, HMMM. I don't see how he says they don't lead on price.. :blink: Their network is the best in the country is most places, that's why the really won't have as many people leave the network as claim they will. In all honesty I do like the way that t-mobile has their plans, because after 24-months you no longer pay on the phone, which is how it should be. With a verizon plan, that extra price that you are paying them for subsidizing your phone never goes away, it's their penalty to you for keeping your plans and not upgrading basically. (I do know that this is how it was done for years and years but it should change)
With everything going to cloud storage and internet tv and radio, people will start using much more data on their smart phones then they had before. These plans were NEVER... let me say again NEVER intended to help the customers out at all, the CEO's knew this was going to happen so they put people on bucket data where they will end up forking over more money in the end to the companies for less of a product. Their edge plan for phones is just another gimmick to get themselves more money, oh we will let you upgrade earlier, but its a terrible plan for 99% of the customers who will be goaded into buying it.
And do not forget the sudden move to most phones negating the cheap simple easily exchangeable and expandable storage format of the SD card which will, surprise surprise,force more people to use more cloud storage