You guys have seen
The Blaze, right? Not quite AW level...more like Martian Notifier meets Fitbit. My wife, the fanatical Fitbit wearer was like "ewwww...".
Doesn't really look very ladylike, amirite??
I agree they are 2 different things.
I think they haven't caught on for a few reasons, as stated.
The #1 Reason, which is truly something that affects so many things. ADVERTISING...
I mean, come on.... that is the LAMEST commercial ever. Who are you trying to appeal to? "Milennials" who (very generally speaking) can't even afford most of these watches? And maybe I really know nothing about that generation. Any millennials here? Does that commercial speak to you? Of course there is only ONE iWatch so it was bound to surpass AW but compare the commercials of the 2.
Then there are the nerds who bought it (see 'Stang) even though they weren't watch people and they got bored of it. Some people are just NEVER going to be watch people. And that's cool. Until you can pour coffee out of it, it's just never going to be the thing for some people.
Personally speaking...I pretty much use it as a watch and a cellphone finder and an Email\SMS notifier. I spent a lot of time playing with 3rd party apps... I don't want to play games on my wrist. I don't need my gallery there. Don't need to read PDF's there (looking at you Mark). Or a calendar. There are some things that are just NEVER going to be useful on a watch to most people. I rarely talk to it anymore, except when showing it off.
I have "the spiel" for people and I always bring up my 2 favorite things first, which have about ZERO to do with it being a smartwatch. Any BT watch could do it.
Where is the commercial showing the dude running late to work, hopes in his car, backs down the drive *Buzz Buzz Buzz*. *Looks at his watch.
Snap, forgot my phone!
Run in the house. Where is it? Where is it?
"Ok Google, Start Find My Phone"
*Blare Blare Blare* (It's in the bathroom)
I promise that would sell a few.
I should have been in marketing.
*FIN