I have been with Apple the last few years. In that time my experience has been great. But, I noticed that I like how great APPLE'S representative's are in the Apple store's. That's one of the things I missed with my Droid X. With Apple I usually always had a Apple store nearby. Any issue, concern, was always handled and more importantly resolved in store. With my X, I was on the phone troubleshooting with either Verizon, Motorola (depended on my issue). The Verizon store's were at times helpful though. On the phone with Apple was at times great and at other times not so great. Granted the not so great times with APPLE were when I was out of my 90 day TECH SUPPORT WARRANTY (1 YEAR HARDWARE, BATTERY, ETC) so I can't really complain (because they wanted to charge me to help ON THE PHONE). So I go to the Apple store with the same issue the phone rep wanted to charge me to help and they (in store) fix it at NO cost. Things like that made me want and do spend more money with the company.
This does not mean that I agree with everything APPLE does. But that applies to Motorola for me too. I see things that I don't like about each device/carrier.