That's the price of all top tier Android handsets. It's not like the X is selling for $350-400 on contract. Off contract it's competitive with all the other handsets (One, S4, Ultra etc etc)
I'm just ONE person on ONE carrier. The X is available across all carriers, so to say that it will flop or people won't buy it this early in the game is a gross misstep in my opinion. There's still an advertising campaign to go through and the handset hasn't even hit the streets just yet. The "geeks" aren't going to buy this phone. I get that and understand it, but your average consumer is not a "geek" and that's who this phone is geared towards. The "geeks" aren't going to pull Moto out of this giant sink hole they are in. They need the average consumer to do that. Question is, will that happen? Don't know, but with a phone available across all carriers, extensive customization options, accessories galore on Day 1 and a smart effective advertising campaign they just may have a chance. We'll see....