TheOldFart
Active Member
I think the Moto approach with the new Droid series is smart. Three phones based on 1 design - same electronic components, same firmware, same screen resolution. Let people decide if they want a smaller phone, a lower cost (relative to Maxx) phone with a larger screen or one with more memory and battery for those who need it. One basic design, with at least 50% of the design effort bridging across all 3. Cut the design cost. Even if one doesn't sell well, the cost to design loss will be minimal. Based on interest in the forums and reviews at various sellers for the RAZR series, I'm betting that the Mini and Maxx will be the winners.
Add to this the X sharing much of the design cost and that reduces the overhead on that below what it would otherwise be.
Add to this the X sharing much of the design cost and that reduces the overhead on that below what it would otherwise be.