Thats a very interesting development. It is -almost- worth it, but the way all carriers are so anxious to get folks OFF of unlimited data makes me think there will soon be a time when I appreciate my infinite data plan. I had 5 lines on this, but one of them got borked and wound up with no data on a dumb phone. I just discovered I can upgrade this phone to 2gb data and get a subsidized phone, and then revert it to dumb phone status and do what I want with that phone. If you had 5 lines, you could use an upgrade on only a single line and only let that lines data be the current non unlimited style...if you catch my drift. That way you can keep some phones with unlimited data. I think that would work.