The pricing of any drastic change is what always sucks. No matter what it is. The per line surcharge is outrageous. The data limits to price comparison is ridiculous. And the fact that they lump this in with unlimited minutes is the icing on the cake. They still don't realize that a good chunk of their users don't use the minutes they have or anywhere near them. Give us the option to have a family plan with minutes limited and shared data. Don't make us pay for what we don't need. And don't overcharge us for what we use the most.
I think they definitely realize that we don't need/want the minutes and that is the exact reason we are forced to pay for them. The exact same way that Cox realizes I do not want/need/desire Oxygen Channel, Hallmark Channel, TLC, WGN, Telemundo, HSN, QVC, Univison, Cornerstone TV2, Lifetime, ABC Family, Fox News, truTV, BET, TV Land, The Golf Channel, E! TV, Bravo, or TV Guide Channel, but I am required to pay for a package with all of them in order to get the 6 or 7 channels I really do want. It's the only way they can keep some of those channels afloat and guarantee profit margins on cable service they deem acceptable.