I, like many others, actually like the structure of the new plans, but I completely agree - it's the data prices that are absolutely horrible.
If there was some sort of "loyalty" promotion to get existing data customers to switch over, I'd be perfectly fine with it. Honestly, it doesn't seem like it'd be all that hard to do.
For example, if Verizon were to say, offer unlimited data customers a promo where we could get 4 gigs of data for, say, $30 under the new share everything plans, I'd be completely willing to make the switch immediately, I use anywhere between 1.5 - 3 gigs of data month, so 2Gb is worry-some, and 1 is ridiculous. But if I had one smartphone ($40), one feature phone ($30) and 4Gbs of shared data at $30 a month, I'd be saving money, and not squawking a bit at this new strategy.
The biggest problem is here is how big of a hit unlimited data users are taking. By even having unlimited data, it's a sign that we've been loyal to Verizon. The least they could do is consider rewarding those people.