What's a bit irritating is, had they done this last year, I would have signed a contract and got my $600 Turbo subsidized. That incentive is gone now that they've pretty much done away with contracts/subsidies.
I'm going to go in and complain to see what potential changes I can make to my plan if they are doing this. Mainly, can I get unlimited texts and minutes now like all the rest of their plans - if you're not going to honor the grandfathered pricing and screw me on data, how about throwing me a bone on unlimited texts and minutes? Second, will they allow me to add a watch and tablet to my plan for $10 device fees each?
Granted, my tablet (which I can still return) is wifi only, and I don't have a watch yet.
Otherwise, yeah it sucks but VZW still has far and away the best service for business travelers. The option I'm forced to consider is if it makes sense to switch to limited data, but the difference has always been a lot more than $20 for any data amounts remotely comparable/practical (for my use). On the other hand, I use a ton of data mostly because I can and can easily use wifi 90% of the time at home and work.
Another option I might do is go minimum plan for my phone, unlimited texts/minutes and 1GB of data on VZW. Then get unlimited data from TMo or Sprint for my tablet and watch.