In other words loyalty is a lost in this day and age.
Well today's stars are more "play hard, live hard" mentality. There are a few humble young guns in the league that keep low key (KD and Rose for example) who are probably set financially for the rest of their lives cause they're so down to earth and probably won't waste on investments or private jets and all that.
So yes, loyalty is dying, but there is some hope with this current generation of superstars. I mean you always hear players saying "it's a business" and that's what it is at the end of the day. Unfortunately in today's world, it's more of a business than a game. All the lights, advertisements, and everything that goes into promoting the NBA has become bigger than the game itself imo, and that seems to be how it is with every sport from what I can tell. Can't really go about it with an old school mentality anymore because organizations aren't thinking that way, especially since Miami just proved you can assemble a "Superteam" and get it done. Bring in the stars that bring in the fans which brings in money. The NBA has become a money driven league more than ever.
Take Nash for example, he's the Golden Retriever of the league. Loyal as any player gets despite the situation his franchise is in, always willing to give the Suns one more chance no matter how bad things seem. I feel bad for him and he's one of my favorite players, but the guy's mentality is hurting his chances of getting what he wants most, a ring. I'm glad he's a FA and is considering other teams, but I just got this gut feeling he'll stay with Phoenix because he's so darn loyal. They're the first team to draft him and were the first to contact him when Mavs released him. His team has been on the decline ever since the year they played SA and got screwed over (damn you Horry), and he signed an extension within that period. Could he have gone to a contender a few seasons ago, darn right he could, but nope he stayed and gave the Suns FO a chance, and once again he got screwed over. Nash brings in money too, hell, he is the one bringing in fans in Phoenix, because he's fun to watch. Phoenix knows that if they trade Nash or let him walk, their financial situation would be worse than it already is. Look at Nash, and it can be easy to interpret that loyalty can backfire.
