If you asked 1000 people buying 4g phones at Verizon what Ice Cream Sandwich was about 990 would say an Ice Cream Bar.
The average user has no clue and doesn't care.
you may be right and thats sad that people would pay 300 bucks for something they know nothing about.
but of course they will buy the iphone 4s since its got a 4 must be 4g.
I think youd find more people looking for android would know about ics but i do agree there would be a large number that had no idea about what they were buying.