Any time a company offers the option to move from an existing plan choice (or specific price/quantity tier), to a new one that is far more valuable (large quantity increase), even if the monthly rate goes up slightly, it's a good thing. Then, to add the "carryover minutes" for free on all plans, this is in my mind an even better deal.
Imagine your food store saying you can get more food per dollar by as much as 41% (i.e. $30 for 1 GB versus $35 for 2)? Who wouldn't jump at chance like that? And yes, for some the added data may not be necessary or wanted, and the monthly increase may be hard to handle but for them they needn't do a thing. They can keep their existing plans and suffer no increases. Actually in many cases they can jump to a new lower monthly price point and either slightly reduce the quantity or even have the same or more resulting in a net savings.
For those who see the added data at a nominal monthly increase in expenditure even as unnecessary but welcome, the "carryover data" feature let's them at least push any leftover data to the next month (one month only). This is not a price increase in my opinion but actually a substantial price decrease based on cost per unit of measure.
I see this as a win, win, win, win;
...a win for those who don't want to pay more and get more since they can stay where they are
...a win for those who don't necessarily think they'll benefit from greater data but like the idea of a greater value for their money
...a win for those who want significant more data but don't want to pay a large plan increase cost,
...and a win for Verizon because they increase their monthly revenue without taking a big hit to the bottom line.
Whenever I buy products at the supermarket I'm always looking at the price per measured quantity (i.e. $/lb), to get my greatest value, and quite often buy a larger unit size to capitalize on the value savings. Looking at this chart above in a supermarket I'd have no problem taking a higher quantity at that much greater value, whether it's steak, cereal, milk, sugar or, in this case data. How about gasoline? Would you rather pay $3 for one gallon or $3.50 for two?
This is the main, primary, dare I say ONLY reason I have NOT left the UDP plan I'm on now. There could be no greater value plan for me than UDP unless they began offering 50 GB per phone line for under $50. Right now I'm on UDP for two lines at $49.99 each and NEVER have to worry about going over. In contrast I'm paying $30/month for 2 GB for my son!
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