Here is the quote from VZW:
“Beginning 9/15, we will start identifying customers who meet these criteria and will expand to others in the base after customer communications are completed. Network Optimization Practices only goes into effect when an Internet or Smartphone device with an unlimited plan/feature falls into the top 5% of data usage and is on a congested cell site,”
Now, how would you interpret that?
I see that, and think, ok, if I am not in the top 5% and live out in the sticks where it is not "congested", I might be ok, for now.
But anyone who lives in a major metro area or crowded suburbs, is going to find themselves in a "congested cell". And like I said, the top 5% is not a static amount. As those top people do get throttled, they will consume less data, meaning that what was the top 5% last month, will be lower next month. It's a rolling average, so as people are able to get less due to reduced speed, that average comes down, and so does the "top 5%".
That was why I think it is silly to think that "I use 10gb and I am not in the top 5% so I am fine"... You are not seeing the big picture, that as people do get limited, and the average data use comes down, at some point, could be next month or it could be 12 months from now, you will likely find that your 10GB is now in the top 5%.
This isn't rocket science. They want people off those plans and into tiered plans, so that you have to pay more to get your 5GB, or be forced to pay overage fees... This is the business model.
Unlimited was fine for awhile, but those days are over. They cannot just flip a switch and terminate them all for fear of backlash, but what they can do is implement these "network optimization" rules, and make it so that people using a lot of data will get throttled and voluntarily leave their unlimited plans and take up tiered plans...