They care a lot actually. If they didn't, they wouldn't be trying to fight Google Wallet so much. And they do know they would lose a good phone if they couldn't release this. That's why back in September, every Verizon exec. was ranting and raving about this phone. There are going to be a lot of people who want this phone. This phone has been publicized way more than you are making it out to be. You make it seem like every person is ignorant and blind of android which is hardly the case. There are tons of people who know all about android phones and about the nexus phones. Verizon knows this.
And just because they're rated #1 doesn't mean they're doing a good job.
It hasn't been publicized in the mainstream nearly as much (if at all) as you pretend it has been. VZW really doesn't care about or want unlocked phones - even within this forum it's a deal breaker for a minority of people. A good number of people who have rooted their D1 did so because of performance reasons and probably won't have need or desire to do that with any of the newer phones.
VZW was excited about the phone because it was the first with ICS. I wouldn't bet money it will even outsell the RAZR or Rezound (or possibly the D4). Except for a very small percentage of customers, people would gladly buy one of those other phones, especially the Moto phones, and be none the wiser.
VZW needed a high-end Galaxy phone, and I think they were killing two birds with one stone getting ICS also. I don't think they care about a pure Google device - that market is less than 1% of customers.