Where has Moto fallen short at? A lot of people amaze me just cause Moto is two, maybe even 3 months behind the top notch releases that they are so far behind and have less to offer but that's far from the truth. Moto led the Mobile industry at one time. Not only did they lead it, they were the soul heart of it and still are, they created all this.
People forget where things started and where things would be if certain events didn't happen. Look at Nokia, they use to lead this industry and now compared to before, they almost seem dead. BB use to be well recognized and now they are almost dead. Look at Sammy, 15yrs ago, what's a Samsung phone, now their on top. With Google now owning Moto, they do have the potential to lead the mobile industry, especially in 5yrs when they could make all other Manufacturers pay for Android, probably won't happen but they could. Google owns the key to Android, after 5yrs is up they could pull the plug on the other phone developers, they won't but they could. People still believe Google ain't stepping in on Moto lol, they already have. Look how powerful Google is, they own everything.
Now to go back to your falling short. If u look at the current phones out right now, yeah the One X and S3 take it but Moto is getting ready to release their version. Before the One x and S3 compare the phones, The Razr Maxx easily could hold its own against the other phones. So I disagree with them falling short. They might not be the first here lately but they were the first for so long where was everybody at then?