Sorry to dig this up from earlier in the thread, but I stopped at a western-burbs store last night to get the scoop on this discount. I was told that it's an account specific credit, and accounts were chosen several months ago based on certain criteria. If your account met the criteria, you were mailed a letter informing you of this, and the credit is shown on your account when the corportate store pulls you up in their system. I had them check my account and my parents' account, and neither showed the credit. I asked if I would be better to call customer service, and they told me I could try, but that there probably wasn't anything they could do since the accounts that received the credit were already chosen. I haven't tried calling yet, but I figured I'd share what I've learned so far.